Online advertising utilizes the Internet to deliver
promotional marketing messages to customers. The idea of the advertisement stays
the same, direct selling or marketing, but the distinction is that the people
you reach are
all over the world. Banner ads, social media marketing, pop-ups
are all part of online advertisement. As with traditional media, Internet
advertising involves a publisher, an advertiser and often an agency that
facilitates the process, generates the ad content and places the ad copy.
Advertisers are able to reach a vast amount of people through the
Internet, much more than they would with traditional advertisement at a much
lower cost. Internet advertising is perfect for companies that are trying to
reach customers across the world. If your company serves a lot of customers,
online advertising would a very cost efficient marketing tool for you.
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