Why Web design is important

       People will critic your company based on the reputation of your website. Every business is trying to express a message to their future clients, web design is part of the message you send. The way your website looks is communicating something whether it’s premeditated or not. It takes just couple of seconds for your potential clients to make a gut assessment on you business based on your web design. That first impression can determine whether you will acquire a new client or lose a potential customer to competition. Design impacts how many sales and new clients you will get. 

Good design is important because it shows potential customers that you truly care about what you do. It relays the message that you are as professional as you can be. This makes customers feel at ease with idea of doing business with you. The natural thinking of a customer is that if a business has made the appropriate investment into their web design and brand, then they have probably done the same with their products and services.