After
setting yourself up for success and doing all right activities for you business
the last thing you want is to lose customers because it’s too complicated to pay
or they had additional questions. An online store is similar to a retail store.
If a customer
is getting ready to exit a store empty handed, a staff member may jump in and
ask if they need assistance or have any questions. That might be a difference
maker and turn that person into a customer. A well designed website has to be
able to answer all the possible questions they may have and lay out their
options clearly.
The
more options you have for the customers to make a payment the more likely they’ll
end up purchasing something. The check out process can’t be complicated.
Customers can easily become frustrated and leave your page. It is crucial that
the process is short and easy.
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