Don't let your checkout process hurt your sales

After setting yourself up for success and doing all right activities for you business the last thing you want is to lose customers because it’s too complicated to pay or they had additional questions. An online store is similar to a retail store.

If a customer is getting ready to exit a store empty handed, a staff member may jump in and ask if they need assistance or have any questions. That might be a difference maker and turn that person into a customer. A well designed website has to be able to answer all the possible questions they may have and lay out their options clearly.

The more options you have for the customers to make a payment the more likely they’ll end up purchasing something. The check out process can’t be complicated. Customers can easily become frustrated and leave your page. It is crucial that the process is short and easy.  

Importance of SEO

Search engine optimization (SEO) is the practice of affecting the visibility of your website in a search engine’s results. The more or higher up on the results the more traffic you will receive the search engine.

 More people are starting to realize the importance of SEO. Your competitors are aware of this and are starting to take advantage of it. If you let your competitors get a head start then their website will appear on Google before and yours and take your potential customers. People usually trust the first few listing on a search engine. They’ll believe you have a well established company.  

SEO will bring you more visitors to your website each day.  Contrary to paid ads, your traffic will not drop after it stops. SEO takes away the need to rely on hundreds of ads across the web. If you are running an internet campaign you cannot afford to not make SEO a priority.   

How to earn repeat customers

Loyal shoppers are the key to success. They spend more, are not costly, and spread the word about your business to others. Earning those loyal repeat customers can help your online business. A repeat customer is more likely to spend more money every time their back on your website. In order to have customer repeatedly shop on your site there is couple on things to keep in mind.

You have to offer quality products. A customer won’t come back to buy something that broke days after receiving it.  

Make sure to provide them with great customer service

Make sure you are selling at competitive prices

Make it easy and convenient to shop on your site

Add some kind of rewards program for your loyal customers

Repeat customers are definitely an important part of a business. Incorporating the behaviors mentioned above will help online merchant earn repeat business and increase their profits. 

Why Web design is important

       People will critic your company based on the reputation of your website. Every business is trying to express a message to their future clients, web design is part of the message you send. The way your website looks is communicating something whether it’s premeditated or not. It takes just couple of seconds for your potential clients to make a gut assessment on you business based on your web design. That first impression can determine whether you will acquire a new client or lose a potential customer to competition. Design impacts how many sales and new clients you will get. 

Good design is important because it shows potential customers that you truly care about what you do. It relays the message that you are as professional as you can be. This makes customers feel at ease with idea of doing business with you. The natural thinking of a customer is that if a business has made the appropriate investment into their web design and brand, then they have probably done the same with their products and services.